Your Own Website vs Social Profiles
Why your own website is a better investment than social network profiles
The idea of the free Internet and the WWW protocol
The history and concept of the free Internet and the WWW protocol already answer this question. WWW stands for World Wide Web and enables global communication between users and infrastructure connected to the network. If you register your own domain and maintain your own website, you communicate with your patients through the WWW protocol and become a part of the free Internet. By running your own website, you give your business online freedom and ensure freedom of content and advertising. In other words, nobody has the authority to censor content on your own website.
What are social networks?
Social networks are international businesses that earn money from advertising services regulated by authorities in all major regions where they operate. They are a part of the free Internet, but they are strongly influenced by local regulations. Because they are regulated, they constantly adjust their internal policies, and the content is always moderated. They are also highly profit-oriented and may try to charge you for intangible benefits, such as a “verified profile,” whenever it suits them.
Social networks are part of the free Internet, but they moderate content — and at some point they will tell you what you can and cannot do. In medicine specifically, your profile may be blocked for posting about certain medications. They may also charge you for being a “verified” user. These companies have the right to update user agreements and policies at any time — and such updates will always benefit them, not you.
You never know how regulations may change next year or how they will affect the medical industry. US-based social networks may become hostages of political tensions between the US, EU, and China — and the consequences are impossible to predict.
By relying solely on social networks, you are always at risk of being censored or charged “for thin air.” In addition, large platforms increasingly experience global malfunctions, outages, and hacker attacks.
Your own website vs. a social network page
Website
- Your own website has a unique domain name that can match your name or initials, which is excellent for branding.
- Your website has a unique design that reflects your personal and/or professional style.
- Your website gives you and your business status. It is not free, meaning you are investing in your image and corporate identity — and this will be noticed by current and prospective patients.
Social page
- The unique URL of a social profile can be affected by regulations or platform policies, or it may already be taken. For example, YouTube recently changed its URL logic, and many users lost personalized URLs without even realizing it.
- A social network page is not truly unique; it still looks similar to many other pages.
- A social page itself does not convey status — status is determined by the number of subscribers. The budget required to gain a noticeable number of followers will almost always exceed the amount you would invest in your own website.
The solution
Act smart and become part of the free Internet with your own website, communicating freely with your customers via the WWW protocol. Only you will decide what to post on your website. If something goes wrong with social networks, your site will always be ready to welcome clients. Become part of the free Internet now!
How we can help you
At medical-website.com, we can help you build your own professional website from A to Z — from domain registration to design, development, post-launch support, and SEO. We will help you establish a strong online presence and maintain it properly.
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